Advertising Models and Strategies

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on June 05, 2024

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https://youtu.be/WcQDr4HxPKU?si=Fa9aCVTFp9-LlQU8

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https://www.ted.com/talks/john_gerzema_the_post_crisis_consumer?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

Advertising is a communication activity, so main target make increase the sales of products and services. Traditional advertising models have been effective for many years, but they have started to lose their impact with the development of digital technologies. this article will compare traditional and digital advertising and talk about why and how they have changed. Advertise give so many information about products and service. Advertise won make trust the consumer. Consumers affect deeply this situation when they watch the advertising promotion so advertising activates to all of people. Traditional advertising models are divided into three: TV, radio, and print advertise. TV advertise have been effective for many years because they can reach large audiences. They create a strong impact using visual and audio elements. Audio ads work well in local markets. They connect emotionally with people through sound. Print advertise, like news...

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